Jewellery care

Buying a piece of jewellery from Insen is a timeless investment. Caring for your jewellery will help ensure its beauty and longevity. Here are some helpful & easy tips on how to care for and maintain your Insen jewellery.

We mostly work, and otherwise stated, with 925 sterling silver and 3.0 micron 18k gold plating. Silver pieces have an extra layer of silver plating.


How to

keep your jewellery bright?


Your jewelry can tarnish over time when exposed to the open air. Tarnishing is a natural process that can be cleaned. All Insen jewellery is treated with an anti-tarnish coating to help protect against tarnishing, but it is still important you follow our care instructions:

  • We recommend that customers remove jewellery before going to bed, showering, swimming or participating in physical activities. Exposure to certain harsh chemicals or environments will result in compromising the integrity of your jewellery. This includes, but is not limited to the following: soap, perspiration, perfumes, cleaning agents, chlorine, salt water, and silver polish.


Clean your jewellery?

For silver and gold-plated jewelry, occasional cleaning with a special cloth will keep the silver shiny and remove the oxidation.

  • To brighten up your silver pieces we recommend using a silver dip solution. Always ensure you clean your item after silver dipping with lukewarm soapy water and a soft toothbrush.

  • For gold-plated items, you can use lukewarm soapy water and a soft toothbrush to remove any dirt. However, cleaning will not bring back any shine of the original plating.

IMPORTANT: Gold plated jewellery requires more care. Using your toothbrush very intensely may cause the gold plating to fade away, therefore it is very important that you do this process very carefully to avoid the gold plating from wearing away.

A silver-polishing cloth is a great tool to make your sterling silver jewellery shine again if the pieces have become dull. However, it will not remove scratches.


store your jewelry?

Silver jewellery oxidises naturally with air, light and humidity. In order to avoid oxidation, keep your silver jewellery in a closed bag or box that is protected from air and store it in a dark space. Jewellery should be stored away from natural sunlight and heat, in a protective jewellery box or a tarnish-resistant pouch. It can also be stored in a plastic zip lock bag made of polyethylene. Never use polyvinyl plastic bags, such as trash can liners as they contain sulphur compounds, or rubber containers which will make sterling silver tarnish faster and possibly turn black.

!! Do not store your jewellery in the bathroom or any humid spots !!

Please note that our Insen boxes are not made for long-term storage as they are not airtight and tarnishing will occur over time.


Important note

  • Insen does not guarantee that its gold plated jewellery will last forever. Gold plated pieces are, by default, more fragile and liable to lose their colour overtime. The speed at which the gold plating fades will depend on multiple variables from chemical products used for skincare, level of perspiration or even your natural skin PH. For this reason, it is particularly important to take special care of your gold plated jewellery.

  • If your jewelry has lost its gold tone before you thought it would, contact us at and we will give you more information about our plating service, with which you will be able to make your pieces shine again like they did when you bought them.


For more information; please contact